- The ability to change the process by which we experience reality is more often valuable than changing the content of our experience of reality.
- The meaning of the communication is the response you get.
- All distinctions human beings are able to make concerning our environment and our behavior can be usefully represented through the visual, auditory, kinesthetic, olfactory, and gustatory senses.
- The resources individuals need in order to effect a change are already within them.
- The map is not the territory.
- The positive worth of the individual is held constant, while the value and appropriateness of internal and/or external behavior is questioned.
- There is a positive intention motivating every behavior, and a context in which every behavior has value.
- Feedback vs. Failure - All results and behaviors are achievements, whether they are desired outcomes for a given task/context, or not.
Dr. Richard Bandler

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